Anova Culinary (known legally as Anova Applied Electronics, Inc.) is a San Francisco-based smart kitchen company that provides connected precision cooking appliances, such as a sous vide device for the home cook in 2013 with the Anova One. In 2014, the firm introduced the first connected precision cooking device with the Bluetooth-enabled Anova Precision Cooker, followed by a Wi-Fi-enabled version in 2015 .
Anova was acquired by home appliance company Electrolux on February 6, 2017 for $250 million USD, marking the first multimillion-dollar acquisition of a smart kitchen brand.
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History
Anova Culinary was founded in 2013 by Stephen Svajian, Jeff Wu, and Natalie Vaughn. The company stemmed from a scientific equipment manufacturer of temperature control products for laboratories worldwide.
In 2010, Wu had an early proof of concept for an affordable home sous vide device. Shortly after, he and Vaughn teamed up with Stephen Svajian, CEO and founder of marketing agency Get Fresh Inc., which led to the launch and founding of Anova Culinary. In 2013, Svajian, Wu and Vaughn shipped their first product, the Anova One.
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Overview
Anova originally launched the first version of its water circulator, the Anova One, back in 2013. The company took off following the release of the second-generation model, Anova Precision Cooker in 2014.
The Anova One was the first sous vide precision cooker built for the home cook. Launched in 2013, the device was a lab-grade immersion circulator that made the restaurant technique of sous vide cooking available to the home cook It clamps on to an existing pot and circulates water as it heats. The product has now been discontinued.
In 2014, Anova introduced the first connected precision cooking device, the Anova Precision Cooker, following a successful campaign on the crowdfunding website Kickstarter. The device debuted on Kickstarter with a goal of $100,000 USD. It quickly became the most funded food campaign with 10,508 backers pledging $1,811,321 USD. The Precision Cooker was a wand-like sous vide immersion circulator that attaches to a pot or container, heats and maintains water at a precise temperature to cook food to a set time and temperature. It is Bluetooth-enabled and connects with the Anova Culinary App, allowing people to cook with temperature control. The product has now been discontinued.
The Anova Precision Cooker Wi-Fi is the first smart sous vide device to hit the market. Using a Wi-Fi app, users can start, stop, and monitor their cook while away from the kitchen. It offers voice control integration with Amazon Alexa and Google Home. Apple started offering the device both online and in its retail stores, marking the first smart cooking device the company has sold to customers.
The Anova Precision Cooker Nano is the first lab-grade sous vide cooking device for under $100. The Bluetooth-enabled Nano supports multi-device communication through the Anova Culinary App, so users can coordinate cooking cycles with multiple dishes using the company's products. It has the same control over temperature as other expensive models, but has no Wi-Fi, and uses Bluetooth. to connect to the user's smartphone. Basic controls are on the device itself, for app-free control.
The Anova Precision Oven is a countertop device meant to work in tandem with the Precision Cooker to allow precise temperature control for cooking.
The Anova Culinary App is the companion app to the firm's Precision Cooker, available on Android and iOS. The app is used to find recipes and for temperature control. Anova teamed up with J. Kenji Lopez-Alt through an exclusive partnership with Serious Eats to create sous vide recipes and time and temperature guides for the app. . It includes a selection of sous vide recipes from James Beard award-winning chefs and food writes as well as community users
Acquisitions
Get Fresh, Inc.
In 2015, Anova Culinary acquired marketing agency Get Fresh, Inc. for $9.2M USD.
Electrolux
On February 6, 2017, Electrolux announced it has agreed to acquire Anova Culinary for $250M USD, paying $115 million in cash up front and an additional $135 million for adjustments and achievement of certain financial objectives.
Anova's direct-to-consumer business model and digital focus were of strategic interest to Electrolux to step into an emerging product category, smart connected devices for kitchens and homes, as part of the smart home hub. As such, Electrolux may be able to up its game with the rise of the Internet of Things.
Electrolux's investment in Anova is believed to help spread sous vide in America. The Anova brand remains intact under the deal, retaining its own distinct brand identity and the leadership of its CEO Stephan Svajian, existing as a part of the larger Electrolux umbrella. According to Business Insider, Electrolux is reportedly establishing a smart home solutions center in San Francisco for the development of connected products in other categories.
Partnerships
At 2017's International Home and Housewares show, Anova announced partnership with silicone bag creator Stasher to provide reusable, resealable bags for sous vide,.
On July 25, 2017, Anova announced a partnership with Field Company offering a limited batch of the Field cast iron skillet before it's made available to the general public.
References
External links
- Official website
Source of article : Wikipedia
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