Glaceau Smartwater is a brand of bottled mineral water owned by The Coca-Cola Company. Introduced in 1996 in the United States, by 2016 it was one of the top five brands of bottled water in that country with sales worth nearly $830 million in 2017.
The brand is now also available in other countries including the United Kingdom,, India, Australia, Croatia and Canada.
Video Glaceau Smartwater
Product
It is manufactured by vaporisation to remove impurities, followed by condensation back to water and readdition of mineral electrolytes such as potassium, calcium and magnesium.
The Smartwater bottle is popular for use in ultralight backpacking because it's relatively light and strong, and makes efficient use of space.
Maps Glaceau Smartwater
Pack and variants
In India, Smartwater is available in a 750ml PET bottle priced at Rs. 50. While globally, the brand has several variants such as Glaceau Smartwater Sparkling Green Apple, Lemon, and Apple & Cherry. In India, only the Still water variant has been launched.
Marketing and sponsorship
Since 2007 actress Jennifer Aniston has been the ambassador for the brand globally and has been involved in a number of campaigns as the face of the product.
Smartwater was launched in India through its association with TED Talks India Nayi Soch as the official sponsor for property.
References
Source of article : Wikipedia
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